Jacksonville, FL

St. Johns Center

Planned Units




Case Study

ALV maximized entitlements and economic incentives with St. Johns Center, receiving approval for the first mixed-use high-rise development on the Southbank of Jacksonville.

Interior lounge of The Peninsula in Jacksonville Florida


The site had already been subject to many development proposals, but all were ultimately abandoned due to underlying environmental issues and a challenging configuration.


ALV stepped in and proposed using the site for the first residential high-rise development on the Southbank. Through a combination of negotiation, entitlements, and city incentives we received approval to build 700+ mixed-use residential units and 150K sq. ft of office space.  Environmental issues were resolved through extensive negotiations and cooperation of government agencies.


ALV negotiated $19.5M in economic incentives and effectively resolved environmental issues. Through these efforts we were able to increase the supply of downtown residences, transform Jacksonville’s skyline and revitalize the downtown district.

Lobby of The Strand in Jacksonville Florida